Neuromarketing: Current Applications in Favor of Consumerism

Book Part

Abstract: Neuromarketing is an innovative branch of neuroscience that seeks to provide for the consumer’s wish

Palabras claves:

consumer, MARKETING, Neuromarketing, neuropsychology, Publicity

Autores:

Carlos Ramos-Galarza, María Judith López

Fuentes:

google

scopus