Spot as a tool for building the image of the electoral candidate: Soso, serio y formal, the video of Ángel Gabilondo as PSOE candidate for the Presidency of the Community of Madrid (Spain)

Conference Object

Abstract: After the surprise call for regional elections in the Community of Madrid, on May 4, 2021, the polit

Palabras claves:

candidate, electoral communication, MADRID, PSOE, VÍDEO

Autores:

Iván Puentes-Rivera, Jose Ángel Fernández-Holgado, Julia Fontenla-Pedreira

Fuentes:

scopus