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Estudios Sobre el Mensaje Periodistico(1)
Obra digital. Revista de comunicación, estudios mediáticos y procesos sociales(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Revista de Comunicacion(1)
Evaluación de la publicidad de universidades en la prensa escrita de Ecuador, un estudio longitudinal
ArticleAbstract: The objective of the study is the evaluation of university advertising in the Ecuadorian press. ThePalabras claves:Advertising, COMMUNICATION, comunicação, comunicacion, ECUADOR, Equador, imprensa, Prensa, PRESS, Publicidad, publicidade, UNIVERSIDAD, universidade, universityAutores:Adriana Graciela Segura-Mariño, Cristhian Marcelo Moreira-Cedeño, Francisco Javier Paniagua-RojanoFuentes:rraaeInteractive communication on university websites in Ecuador
ArticleAbstract: This research evaluates the communication that the 60 accbkp_redited universities in Ecuador developPalabras claves:Communication strategies, ECUADOR, INTERACTIVE COMMUNICATION, internet, university, WEBSITEAutores:Adriana Graciela Segura-Mariño, Paniagua-Rojano F.J., Piñeiro-Naval V.Fuentes:scopusMethodology to evaluate institutional communication on university websites
ArticleAbstract: The objective of this research is to evaluate the level of adaptation of organizational communicatioPalabras claves:COMMUNICATION, Institutional Communication Indicator, RANKING, university, Web contentAutores:Adriana Graciela Segura-Mariño, Cristhian Marcelo Moreira-Cedeño, Piñeiro-Naval V.Fuentes:scopusQualities and challenges of communication in the universities of ecuador
ArticleAbstract: The object of study is to evaluate the profile of DirCom in Ecuadorian universities and its main chaPalabras claves:Communication communication strategies, Communication personnel, Institutional communication, universityAutores:Adriana Graciela Segura-Mariño, Nancy Graciela Ulloa-Erazo, Paniagua-Rojano F.J.Fuentes:scopus