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Andrés Arauz and Guillermo Lasso’s Tiktok Activity During Ecuador’s 2021 Presidential Campaign
ArticleAbstract: The social media has become one of the main political communication channels. Therefore, the main puPalabras claves:Political communication, SOCIAL NETWORKS, TIKTOKAutores:Adriana Graciela Segura-Mariño, Anahí Julieth Muso-Ullauri, Génesis Carolina Herrera-MorejónFuentes:scopusDigital art and its relationship to gender violence
ArticleAbstract: Digital media allow a more direct communication than traditional media. Activists can optimize theirPalabras claves:Activism, art, AUDIOVISUAL, COMMUNICATION, GENDER VIOLENCEAutores:Adriana Graciela Segura-Mariño, Andrés García-UmañaFuentes:scopusInteractive communication on university websites in Ecuador
ArticleAbstract: This research evaluates the communication that the 60 accbkp_redited universities in Ecuador developPalabras claves:Communication strategies, ECUADOR, INTERACTIVE COMMUNICATION, internet, university, WEBSITEAutores:Adriana Graciela Segura-Mariño, Paniagua-Rojano F.J., Piñeiro-Naval V.Fuentes:scopusMethodology to evaluate institutional communication on university websites
ArticleAbstract: The objective of this research is to evaluate the level of adaptation of organizational communicatioPalabras claves:COMMUNICATION, Institutional Communication Indicator, RANKING, university, Web contentAutores:Adriana Graciela Segura-Mariño, Cristhian Marcelo Moreira-Cedeño, Piñeiro-Naval V.Fuentes:scopusMethodology to evaluate university communication on Facebook and Twitter
ArticleAbstract: Online social networks have become one of the main communication channels for higher education instiPalabras claves:Communication strategies, INTERACTIVE COMMUNICATION, Social media, SOCIAL NETWORKS, universities, University rankingAutores:Adriana Graciela Segura-Mariño, Fernández-Sande M., Paniagua-Rojano F.J.Fuentes:scopusQualities and challenges of communication in the universities of ecuador
ArticleAbstract: The object of study is to evaluate the profile of DirCom in Ecuadorian universities and its main chaPalabras claves:Communication communication strategies, Communication personnel, Institutional communication, universityAutores:Adriana Graciela Segura-Mariño, Nancy Graciela Ulloa-Erazo, Paniagua-Rojano F.J.Fuentes:scopusStudents' perception of university communication
ArticleAbstract: The aim of this research is to evaluate the organizational communication of 21 Ecuadorian universitiPalabras claves:higher education, MARKETING, organizational communication, student perception, universitiesAutores:Adriana Graciela Segura-Mariño, Fernández-Sande M., Paniagua-Rojano F.J.Fuentes:scopus