Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Article(2)
Área de conocimiento
Marketing(2)
Año de Publicación
2017(2)
How service quality results in customer satisfaction of large-scale retailers in Malaysia
ArticleAbstract: Due to the large number of global marketers and global brands, retailers face many challenges. WithPalabras claves:Malaysia, retail store, SATISFACTION, Service qualityAutores:Parvaneh Saeidi, Rasli A.B.M., Saaeidi S.A., Saeidi S.P., Sayedeh Parastoo SaeidiFuentes:googlescopusMediating role of competitive advantage between corporate social responsibility and firm’s sales growth
ArticleAbstract: Our key research objectives in this study are: 1: to examine whether firms’ sales growth is positivePalabras claves:competitive advantage, Corporate social responsibility, Sale growth, Small medium enterprises (SMEs)Autores:Othman M.S.H., Parvaneh Saeidi, Saeidi S.P., Sayedeh Parastoo SaeidiFuentes:googlescopus