Quantitative techniques of marketing research applied to meat consumption in Cuenca City millennial generation

Article

Abstract: The article presents a market study based on quantitative techniques to determine the preferences, t

Palabras claves:

market research, Meat industry, MILLENNIAL, quantitative methods

Autores:

Cecilia I. Narváez, Diego F. Rodríguez, Erazo Álvarez Juan Carlos

Fuentes:

scopus