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Área de conocimiento: "Ciencia social"
Subtipo de publicación
Book Part
(1)
Publisher
Strategy, Power and CSR: Practices and Challenges in Organizational Management
(1)
Área temáticas
Dirección general
(1)
Año de Publicación
2020
(1)
Origen
scopus
(1)
Palabras Claves
COMPETITIVENESS
(1)
Family business firm
(1)
Narrative
(1)
STORYTELLING
(1)
Strategy
(1)
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Narrative and Family Business Firms: A Discourse Framework Toward Continuity and Competitiveness
Book Part
Abstract:
Family business firms (FBFs) constantly struggle with the challenge of successfully reaching and sur
Palabras claves:
COMPETITIVENESS, continuity, Family business firm, Narrative, STORYTELLING, Strategy
Autores:
Atristain-Suárez C., Santiago García-Álvarez
Fuentes:
scopus
1
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