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Narrative and Family Business Firms: A Discourse Framework Toward Continuity and Competitiveness
Book PartAbstract: Family business firms (FBFs) constantly struggle with the challenge of successfully reaching and surPalabras claves:COMPETITIVENESS, continuity, Family business firm, Narrative, STORYTELLING, StrategyAutores:Atristain-Suárez C., Santiago García-ÁlvarezFuentes:scopusStrategy, Power and CSR: Practices and Challenges in Organizational Management
BookAbstract: In today’s global and complex environment, traditional views towards organizational management are nPalabras claves:Autores:Atristain-Suárez C., Santiago García-ÁlvarezFuentes:scopus