The country's image of Brazil from the perception of consumers in Andean countries

Article

Abstract: The present study aims to analyze what is the image that consumers of two member countries of the An

Palabras claves:

Country image, Image Brazil

Autores:

Ayala D.C.S., Braga Junior S.S., Enrique Cabanilla, Merlo E.M.

Fuentes:

google

scopus