An investigation into facebook “liking” behavior an exploratory study

Article

Abstract: This article reports on a study that explored users’ motives in using the Like feature on Facebook.

Palabras claves:

facebook, Grounded Theory, Liking behavior, Social media buttons, Social network site

Autores:

Ana Cueva N., Ana Cueva Navas, Hubert B. Van Hoof, Mattila A.S., Ozanne M.

Fuentes:

google

scopus