Customer Segmentation in Food Retail Sector: An Approach from Customer Behavior and Product Association Rules

Conference Object

Abstract: In competitive markets, customer segmentation improves customer loyalty and business performance, bu

Palabras claves:

A priori, Clustering algorithm, Data Mining, random forest, Retail

Autores:

Jonnatan Fernando Avilés-González, Juan Llivisaca

Fuentes:

google

scopus