Cartoon in advertising: Kiko da Silva’s campaign for Dental Association of Pontevedra and Ourense. When an advertising campaign is information of social interest

Article

Abstract: Despite the growing use of humor in advertising, cartoon is not yet common. This article analyzes th

Palabras claves:

Advertising, Cartoon, Galicia, INFORMATION, Kiko da Silva

Autores:

Mercedes Román Portas, Wangüemert F.C.

Fuentes:

scopus