Responsible Marketing in the Traffic Light Labeling of Food Products in Ecuador: Perceptions of Cuenca Consumers

Article

Abstract: Responsible marketing (RM) helps companies make products that improve people’s lives and is in line

Palabras claves:

consumer, ECUADOR, Responsible marketing (RM), Traffic light nutritional labelling (TLNL)

Autores:

Cecilia Alexandra Fernández-Lucero, Daniela Fernanda Torres-Torres, JORGE LEONARDO VANEGAS RUIZ, Otilia Vanessa Cordero-Ahiman, Quispe-Fernández G.M., Victor Dante Ayaviri Nina

Fuentes:

scopus