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Analysis of public relations management as a sustainable pillar in Ecuadorian organizations in different contexts
ArticleAbstract: The purpose of this chapter is to analyze public relations management in a group of Ecuadorian organPalabras claves:Business contexts, Corporate social responsibility, public relations, Strategic communications, SustainabilityAutores:Ana María Durán, Melita Vega, Pedro MosqueraFuentes:scopusQuantitative analysis of the convergence between public relations and sustainability: Application in Ecuadorian, Colombian, and Chilean businesses
ArticleAbstract: The present study examines the relationship between public relations management and sustainability iPalabras claves:Business, corporations, Latin America, public relations, SustainabilityAutores:Ana Duran, Ana María Durán, Caroline Ávila, Matus P., Melita Vanessa Vega Auquilla, Melita Vega, Orozco-Toro J.A.Fuentes:googlescopus