Corporate communication management: Considerations for its study and practice

Review

Abstract: Introduction. This article presents an approach to the identification and definition of categories,

Palabras claves:

corporate communication, Corporate identity, corporate image, Corporate reputation, Management of intangibles

Autores:

Diego Apolo Buenaño, Gabriela Pasquel, Lizeth Pauker, Valerie Báez

Fuentes:

scopus