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Corporate communication management: Considerations for its study and practice
ReviewAbstract: Introduction. This article presents an approach to the identification and definition of categories,Palabras claves:corporate communication, Corporate identity, corporate image, Corporate reputation, Management of intangiblesAutores:Diego Apolo Buenaño, Gabriela Pasquel, Lizeth Pauker, Valerie BáezFuentes:scopusCorporate image research for academic events: A case study from perceptions of stakeholders
ArticleAbstract: The role that stakeholders take in relation to institutions is increasingly important in current conPalabras claves:Academic events, COMMUNICATION, comunicacion, corporate image, Eventos Académicos, IMAGEN CORPORATIVA, STAKEHOLDERSAutores:Diego Apolo Buenaño, Gabriela Pasquel, Hidalgo P., Lizeth Pauker, Valerie BáezFuentes:scopus