Estimation of the causal effect of tourism advertising campaign All You Need is Ecuador on digital exposure

Article

Abstract: This paper evaluated All You Need is Ecuador tourism advertising campaign in the two years following

Palabras claves:

advertising campaign, All You Need is Ecuador (AYNE), causal effect, google trends

Autores:

Francisco Alejandro Gallegos Silva, Mario Eduardo Alvaracín-Paula, Nicolás Acosta González

Fuentes:

scopus