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From digital cinema to cloud computing in the film consumption of young Ecuadorians
ArticleAbstract: This research focuses on analysing how changes in cinematography since the advent of digital cinemaPalabras claves:Artistic value, CULTURAL POLICIES, Movie perceptions, Movie theatres, Seventh art, Virtual cinemaAutores:Batista A., Daniel González, María Hernández-HerreraFuentes:scopusFashion film as a brand action. The case of Europa II in Vogue
ArticleAbstract: This paper studies the fashion film as a marketing tool through the study of the short film Europa IPalabras claves:Brand associations, Brand strategy, Branded Content, FASHION, FASHION FILMS, Persuasive communicationAutores:Ayestarán-Crespo R., García-Guardia M.L., Gil-Ruiz F.J., María Hernández-HerreraFuentes:scopus