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International Journal of Services Operations and Informatics(1)
VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura(1)
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scopus(2)
NEUROMARKETING APPLIED TO THE HOMEPAGES OF SPANISH PUBLIC TELEVISION STREAMING PLATFORMS
ArticleAbstract: This study examines streaming platforms as a contemporary television format, focusing specifically oPalabras claves:Communication media, E-Commerce, Neuromarketing, On-Demand Platforms, public broadcasting, User experience, Web AnalysisAutores:Aitor González-Bengoechea, Gil-Ruiz F.J., María Hernández-HerreraFuentes:scopusNeuromarketing and e-commerce: analysis of over the top platform homepages
ArticleAbstract: This paper focuses on the sector of over the top (OTT) platforms, whose market figures are becomingPalabras claves:Communication media, consumer, E-Commerce, homepage, Neuromarketing, online entertainment, OTT platforms, User experience, Web Analysis, WEBSITEAutores:Aitor González-Bengoechea, Gil-Ruiz F.J., María Hernández-Herrera, Raquel Ayestarán-CrespoFuentes:scopus