Fashion film as a brand action. The case of Europa II in Vogue

Article

Abstract: This paper studies the fashion film as a marketing tool through the study of the short film Europa I

Palabras claves:

Brand associations, Brand strategy, Branded Content, FASHION, FASHION FILMS, Persuasive communication

Autores:

Ayestarán-Crespo R., García-Guardia M.L., Gil-Ruiz F.J., María Hernández-Herrera

Fuentes:

scopus