Mostrando 9 resultados de: 9
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Transnational Marketing Journal(3)
International Journal of Contemporary Hospitality Management(1)
International Journal of Hospitality and Tourism Administration(1)
Journal of Biogeography(1)
Journal of Hospitality, Leisure, Sport and Tourism Education(1)
Branding Al Ain as a tourist destination
ArticleAbstract: This paper focuses on developing a tourist destination in the UAE, alongside the Sustainable DevelopPalabras claves:Al Ain, destination branding, TOURISM, UAEAutores:Iankova K., Pedro LongartFuentes:scopusA stakeholder analysis of a service learning project for tourism development in An Ecuadorian Rural Community
ArticleAbstract: This paper discusses stakeholders’ relationships in a service learning project in a rural destinatioPalabras claves:ECUADOR, knowledge transfer, Rural community, Service Learning Project, STAKEHOLDERS, tourism developmentAutores:Eugenia Wickens, Pedro Longart, Victor Llugsha, Víctor Llugsha Guijarro, Walter OcañaFuentes:googlescopusDetermining Attributes for Discrete Choice Experiments in Consumer Research
ArticleAbstract: Attribute development for Discrete Choice Experiments (DCEs) through qualitative research is a shallPalabras claves:Attribute development, Attribute reduction, Conjoint analysis, consumer preferences, Discrete choice experimentsAutores:Pedro LongartFuentes:scopusAn Investigation into Restaurant Attributes: A Basis for a Typology
ArticleAbstract: This article has the aim of presenting the basis for a new, clearer classification of restaurant attPalabras claves:Consumer decision making, restaurant attributes, restaurant consumers, Restaurant marketing, RESTAURANTSAutores:Bakirc A., Eugenia Wickens, Pedro LongartFuentes:scopusElectronic word-of-mouth: Successful communication strategies for restaurants
ArticleAbstract: Purpose-A great deal has been discussed about the importance of using social media in marketing commPalabras claves:Electronic word of mouth, Marketing communications, Online marketing, Restaurant marketing, SOCIAL MEDIA MARKETINGAutores:Fox G., Pedro LongartFuentes:scopusEditorial
OtherAbstract:Palabras claves:Autores:Administrador Revistas UTE, Adrián LLerena, Aguilar Gordón F.D.R., Alejandro Speck-Planche, Alfred Kron̈er, Alvaro Santiago Solano Gallegos, Ayestarán S., Benson A., Darío R. Páez, Darwin Ordoñez Iturralde, Davey K., David Ricardo Achig Balarezo, Davila A., Eduardo V. Ludeña, Elisa Bonaccorso, Eugenia Wickens, Eve Cerón Pérez, Floralba del Rocío Aguilar-Gordón, Freddy Portilla Farfán, Gisela Raymond Cornejo, Gustavo Moreno-Martín, Henry Pazmiño A, Hoorn C., Iankova K., Jaime Padilla Verdugo, Jaime Patricio Abad Vázquez, Javier González Díez, Jefferson Moreno Guaicha, Jimena Peñaherrera Wilches, José Luis Crespo-Fajardo, Juan Manuel Guayasamin, Klerkx J., Licinio J., Linder H., Marcos De Donato, María Sol Villagómes, Marian Wiercigroch, Matilde J. Flores Urbáez, Mauricio Ortega-Andrade, Miriam Gallegos, Naranjo-Gil D., Nelson José Labarca Ferrer, Nicola Pontarollo, Nikola Petrovic, Orville-Thomas W.J., Palavitsinis N., Pedro Jimenez-Pacheco, Pedro Longart, Rafael Iturralde Solórzano, Richard J. Aspinall, Schandelmeier H., Smeyers Y.G., Stern R.J., Tilbury J., Viazzo P.P., Xavier Ochoa, Yachana , Yachana Revista Científica, Yntze van der Hoek, Zulbey Rivero de RodríguezFuentes:googlerraaescopusEditorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances
ArticleAbstract:Palabras claves:Autores:Iankova K., Pedro LongartFuentes:scopusUnderstanding Hotel Maintenance Management
ArticleAbstract: The main purpose of the paper is to offer an overview and understanding of hotel maintenance for hotPalabras claves:hospitality operations, hotel facilities management, Hotel maintenance, hotel operations, Maintenance management, Maintenance strategiesAutores:Pedro LongartFuentes:scopusWhat drives word-of-mouth inrestaurants?
ArticleAbstract: Purpose - The purpose of this paper is to analyse variables that influence positive word-of-mouth (PPalabras claves:Consumer behaviour, Promotional methods, RESTAURANTSAutores:Pedro LongartFuentes:scopus