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Article(2)
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International Journal of Contemporary Hospitality Management(1)
Tourism and Hospitality Management(1)
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Marketing(2)
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scopus(2)
Electronic word-of-mouth: Successful communication strategies for restaurants
ArticleAbstract: Purpose-A great deal has been discussed about the importance of using social media in marketing commPalabras claves:Electronic word of mouth, Marketing communications, Online marketing, Restaurant marketing, SOCIAL MEDIA MARKETINGAutores:Fox G., Pedro LongartFuentes:scopusWhat drives word-of-mouth inrestaurants?
ArticleAbstract: Purpose - The purpose of this paper is to analyse variables that influence positive word-of-mouth (PPalabras claves:Consumer behaviour, Promotional methods, RESTAURANTSAutores:Pedro LongartFuentes:scopus