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Article(2)
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International Journal of Hospitality and Tourism Administration(1)
Transnational Marketing Journal(1)
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Comercio, comunicaciones, transporte(1)
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scopus(2)
Determining Attributes for Discrete Choice Experiments in Consumer Research
ArticleAbstract: Attribute development for Discrete Choice Experiments (DCEs) through qualitative research is a shallPalabras claves:Attribute development, Attribute reduction, Conjoint analysis, consumer preferences, Discrete choice experimentsAutores:Pedro LongartFuentes:scopusAn Investigation into Restaurant Attributes: A Basis for a Typology
ArticleAbstract: This article has the aim of presenting the basis for a new, clearer classification of restaurant attPalabras claves:Consumer decision making, restaurant attributes, restaurant consumers, Restaurant marketing, RESTAURANTSAutores:Bakirc A., Eugenia Wickens, Pedro LongartFuentes:scopus