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Determining Attributes for Discrete Choice Experiments in Consumer Research
ArticleAbstract: Attribute development for Discrete Choice Experiments (DCEs) through qualitative research is a shallPalabras claves:Attribute development, Attribute reduction, Conjoint analysis, consumer preferences, Discrete choice experimentsAutores:Pedro LongartFuentes:scopusElectronic word-of-mouth: Successful communication strategies for restaurants
ArticleAbstract: Purpose-A great deal has been discussed about the importance of using social media in marketing commPalabras claves:Electronic word of mouth, Marketing communications, Online marketing, Restaurant marketing, SOCIAL MEDIA MARKETINGAutores:Fox G., Pedro LongartFuentes:scopusEditorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances
ArticleAbstract:Palabras claves:Autores:Iankova K., Pedro LongartFuentes:scopusWhat drives word-of-mouth inrestaurants?
ArticleAbstract: Purpose - The purpose of this paper is to analyse variables that influence positive word-of-mouth (PPalabras claves:Consumer behaviour, Promotional methods, RESTAURANTSAutores:Pedro LongartFuentes:scopus