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Article(4)
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Transnational Marketing Journal(2)
Journal of Quality Assurance in Hospitality and Tourism(1)
Tourism and Hospitality Management(1)
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Economía(1)
Gestión de hogares públicos(1)
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scopus(4)
Determining Attributes for Discrete Choice Experiments in Consumer Research
ArticleAbstract: Attribute development for Discrete Choice Experiments (DCEs) through qualitative research is a shallPalabras claves:Attribute development, Attribute reduction, Conjoint analysis, consumer preferences, Discrete choice experimentsAutores:Pedro LongartFuentes:scopusElectronic word-of-mouth: Successful communication strategies for restaurants
ArticleAbstract: Purpose-A great deal has been discussed about the importance of using social media in marketing commPalabras claves:Electronic word of mouth, Marketing communications, Online marketing, Restaurant marketing, SOCIAL MEDIA MARKETINGAutores:Fox G., Pedro LongartFuentes:scopusEditorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances
ArticleAbstract:Palabras claves:Autores:Iankova K., Pedro LongartFuentes:scopusUnderstanding Hotel Maintenance Management
ArticleAbstract: The main purpose of the paper is to offer an overview and understanding of hotel maintenance for hotPalabras claves:hospitality operations, hotel facilities management, Hotel maintenance, hotel operations, Maintenance management, Maintenance strategiesAutores:Pedro LongartFuentes:scopus