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Article(2)
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International Journal of Contemporary Hospitality Management(1)
International Journal of Hospitality and Tourism Administration(1)
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Publicidad y relaciones públicas(2)
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scopus(2)
An Investigation into Restaurant Attributes: A Basis for a Typology
ArticleAbstract: This article has the aim of presenting the basis for a new, clearer classification of restaurant attPalabras claves:Consumer decision making, restaurant attributes, restaurant consumers, Restaurant marketing, RESTAURANTSAutores:Bakirc A., Eugenia Wickens, Pedro LongartFuentes:scopusWhat drives word-of-mouth inrestaurants?
ArticleAbstract: Purpose - The purpose of this paper is to analyse variables that influence positive word-of-mouth (PPalabras claves:Consumer behaviour, Promotional methods, RESTAURANTSAutores:Pedro LongartFuentes:scopus