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Article(2)
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International Journal of Hospitality and Tourism Administration(1)
Tourism and Hospitality Management(1)
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Publicidad y relaciones públicas(2)
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scopus(2)
An Investigation into Restaurant Attributes: A Basis for a Typology
ArticleAbstract: This article has the aim of presenting the basis for a new, clearer classification of restaurant attPalabras claves:Consumer decision making, restaurant attributes, restaurant consumers, Restaurant marketing, RESTAURANTSAutores:Bakirc A., Eugenia Wickens, Pedro LongartFuentes:scopusElectronic word-of-mouth: Successful communication strategies for restaurants
ArticleAbstract: Purpose-A great deal has been discussed about the importance of using social media in marketing commPalabras claves:Electronic word of mouth, Marketing communications, Online marketing, Restaurant marketing, SOCIAL MEDIA MARKETINGAutores:Fox G., Pedro LongartFuentes:scopus