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Branding Al Ain as a tourist destination
ArticleAbstract: This paper focuses on developing a tourist destination in the UAE, alongside the Sustainable DevelopPalabras claves:Al Ain, destination branding, TOURISM, UAEAutores:Iankova K., Pedro LongartFuentes:scopusDetermining Attributes for Discrete Choice Experiments in Consumer Research
ArticleAbstract: Attribute development for Discrete Choice Experiments (DCEs) through qualitative research is a shallPalabras claves:Attribute development, Attribute reduction, Conjoint analysis, consumer preferences, Discrete choice experimentsAutores:Pedro LongartFuentes:scopusEditorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances
ArticleAbstract:Palabras claves:Autores:Iankova K., Pedro LongartFuentes:scopus