Motivation and segmentation of gastronomic events: festival of the Red Crab in Ecuador

Article

Abstract: The objective of this study is to identify the different segments of tourists that attend the ‘Festi

Palabras claves:

gastronomic festivals, MOTIVATION, red crab, SATISFACTION, segmentation

Autores:

César Villagómez-Buele, Marina Arteaga-Peñafiel, Wilmer Carvache-Franco

Fuentes:

scopus