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Management Decision(1)
Universidad de Guayaquil: Facultad de Ciencias Administrativas(1)
Universidad y Sociedad(1)
Does market digitalization always benefit firms? The Latin American case
ArticleAbstract: Purpose: Prior research has found that firms' adoption of digital technologies (i.e. digitalization)Palabras claves:Business portfolio restructuring, Digitalization, Firm Performance, Latin AmericaAutores:John Gabriel Rodríguez-Vásquez, Lupton N.C., Sanchez-Riofrio A.M.Fuentes:googlescopusEstrategias de marketing digital para la captación de socios de la cooperativa de ahorro y crédito Armada Nacional
Master ThesisAbstract: El estudio tiene como objetivo diseñar estrategias de marketing digital para la captación y retenciPalabras claves:CRÉDITO, ESTRATEGIAS, MARKETING, PROMOCIONES, SociosAutores:John Gabriel Rodríguez-Vásquez, Mónica Karina Chávez CórdovaFuentes:rraaePROFESSIONAL-PEDAGOGICAL TRAINING: TEACHERS FACULTY OF ADMINISTRATIVE SCIENCES, UNIVERSIDAD DE GUAYAQUIL
ArticleAbstract: The article revolved around an investigation carried out between 2019 and 2022. The framework of thiPalabras claves:Educational teaching process, Formative Research, Institutional Research Projects (FCI), Professional-teaching training, social management of knowledgeAutores:Alexandra Cañizares Stay, Ingrid Sarmiento Torres, John Gabriel Rodríguez-Vásquez, Telmo Viteri BrionesFuentes:scopus