Political-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach

Conference Object

Abstract: This study aimed to determine the causal factors, under uncertainty, related to the decisions taken

Palabras claves:

Decision Making, Fuzzy Cognitive Maps, fuzzy logic, marketing strategy, Political marketing, Scenario analyses

Autores:

Carlos Alberto Sánchez Castillo, Edwin Guillermo Guaman Redrovan, Jenny Alexandra Ortiz-Zambrano, Jessica M. Yepez-Holguín, Lorenzo Jovanny Cevallos Torres, Miguel Botto-Tobar, Nelly Valencia

Fuentes:

google

scopus