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Incidence of the application of digital marketing strategies for microenterprise development in the city of Guayaquil
ArticleAbstract: The purpose of this scientific article is to analyze the impact of the application of digital marketPalabras claves:Digital Marketing Strategies, Digitization of businesses, Micro-enterprises, technological toolsAutores:Alfredo Yagual Velastegui, Carlos Andrés Ortiz Chimb, Carlos Cobos Merchán, Karla Maribel Ortiz Chimbo, Roberto Andrés García Viteri, Sofía Lovato Torres, Verónica Coronel PérezFuentes:scopusThe administrative management of sustainable tourism in marine protected areas and the influence of interest groups
ArticleAbstract: The objective of this article is to show the importance of the administrative management of sustainaPalabras claves:Marine areas, Sustainability, sustainable Tourism, sustentabilidad, TOURISM, TURÌSMO, Turismo Sostenible, Zonas marinasAutores:Marjorie Marcela Acosta Véliz, Marlene Jesús Montesdeoca Peralta, Sofía Lovato TorresFuentes:scopusThe corporate social responsibility and its role in ecuadorian enterprises
ArticleAbstract: Introduction. The objective of this research is to Objective. define the application of corporate soPalabras claves:Corporate social responsibility, organization, PROFIT, STRATEGIESAutores:DANIELA PAOLA JARRIN MOSQUERA, Jahaira Buñay Cantos, Marjorie Marcela Acosta Véliz, Silvia Marcela Quijije Muñoz, Sofía Georgina Lovato Torres, Sofía Lovato TorresFuentes:googlescopus