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The Extended Hierarchical Linguistic Model in Fuzzy Cognitive Maps
OtherAbstract: Fuzzy cognitive maps allow multi-expert causality modelling using linguistic 2-tuples values to imprPalabras claves:CWW, ELH, Fuzzy Cognitive Maps, Non-functional requirementAutores:Carlos Alberto Sánchez Castillo, Eduardo Santos-Baquerizo, Guijarro Alfonso Aníbal Rodríguez, Lorenzo Jovanny Cevallos Torres, Maikel Yelandi Leyva Vazquez, Miriam Peña González, Miriam Peña-GonzálezFuentes:googlescopusPolitical-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach
Conference ObjectAbstract: This study aimed to determine the causal factors, under uncertainty, related to the decisions takenPalabras claves:Decision Making, Fuzzy Cognitive Maps, fuzzy logic, marketing strategy, Political marketing, Scenario analysesAutores:Carlos Alberto Sánchez Castillo, Edwin Guillermo Guaman Redrovan, Jenny Alexandra Ortiz-Zambrano, Jessica M. Yepez-Holguín, Lorenzo Jovanny Cevallos Torres, Miguel Botto-Tobar, Nelly Valencia MartínezFuentes:googlescopus