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The evolution of metrics in marketing, more than a challenge, a necessity
ArticleAbstract: The metrics are regulatory perspectives for Marketing; this science is developed on the basis of sigPalabras claves:Financial metrics, MARKETING, Non-financial metricsAutores:Marcelo Abad-VarasFuentes:scopusThe relationship between transformational leadership style and voice behaviour
ArticleAbstract: The purpose of this research was to examine the effect of the transformational leadership (TL) stylePalabras claves:gender, power distance, Transformational leadership, uncertainty avoidance., voice behaviourAutores:Marcelo Abad-Varas, Pino R.M.Fuentes:scopus