Brand positionaning in the profile citysexuales of the city of Guayaquil (Ecuador)

Article

Abstract: A strategy of brand positioning based in a behavior segmentation for "citysexual" male profile was d

Palabras claves:

Citysexual, Frequency of purchase, positioning

Autores:

Carlos Luis Torres Briones, Diana Franco Cortázar, Karen Williams Medina, Miryam Gabriela Pacheco Rodríguez, Tatiana Dueñas Legarda

Fuentes:

scopus