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Brand positionaning in the profile citysexuales of the city of Guayaquil (Ecuador)
ArticleAbstract: A strategy of brand positioning based in a behavior segmentation for "citysexual" male profile was dPalabras claves:Citysexual, Frequency of purchase, positioningAutores:Carlos Luis Torres Briones, Diana Franco Cortázar, Karen Williams Medina, Miryam Gabriela Pacheco Rodríguez, Tatiana Dueñas LegardaFuentes:scopusModel of evaluation of quality of service applied to clothing retail
ArticleAbstract: A Quality of Service Evaluation Model applied to Retail was determined, specifically to clothing stoPalabras claves:Clothing stores, leisure, Mall, Retail, SERVICE, Service quality, Service quality evaluationAutores:Carlos Luis Torres Briones, Eduardo Andrés Guzmán BarquetFuentes:scopus