Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Article(2)
Publisher
Universidad y Sociedad(2)
Área de conocimiento
Marketing(2)
Origen
scopus(2)
BINDING RELATIONSHIP BETWEEN DIGITAL MARKETING STRATEGIES AND THE FAILURE OF SMEs. GUAYAQUIL CASE STUDY
ArticleAbstract: Every day, SMEs face various challenges to operate, in which the use of digital marketing strategiesPalabras claves:business failure, Business survival, digital marketing, Ecuadorian SMEsAutores:Yaimara Peñate SantanaFuentes:scopusMarketing mix: a determinant factor of sme failure
ArticleAbstract: Marketing mix impact on SME failure is still not clare. This study use data from 200 SME of GuayaquiPalabras claves:business failure, Business survival, Marketing mix, Marketing strategies, SMEAutores:Dayana Lozada Núñez, Jazmin Arce Recalde, Nathaly Valentina Intriago Toledo, Yaimara Peñate SantanaFuentes:scopus