Incidence of the application of digital marketing strategies for microenterprise development in the city of Guayaquil

Article

Abstract: The purpose of this scientific article is to analyze the impact of the application of digital market

Palabras claves:

Digital Marketing Strategies, Digitization of businesses, Micro-enterprises, technological tools

Autores:

Alfredo Yagual Velastegui, Carlos Andrés Ortiz Chimb, Carlos Cobos Merchán, Karla Maribel Ortiz Chimbo, Roberto Andrés García Viteri, Sofía Lovato Torres, Verónica Coronel Pérez

Fuentes:

scopus