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Analysis of family businesses in Ecuador from a multivariate perspective
ArticleAbstract: In the economic development for the business world there is an organizational typology called familyPalabras claves:ECUADOR, Family businesses, HJ-biplot, Multivariate techniques, Principal Component AnalysisAutores:Estefanía Campos Cabrera, Karla Maribel Ortiz Chimbo, Mariana Alvarado Márquez, Trejo C.A.Fuentes:scopusIncidence of the application of digital marketing strategies for microenterprise development in the city of Guayaquil
ArticleAbstract: The purpose of this scientific article is to analyze the impact of the application of digital marketPalabras claves:Digital Marketing Strategies, Digitization of businesses, Micro-enterprises, technological toolsAutores:Alfredo Yagual Velastegui, Carlos Andrés Ortiz Chimb, Carlos Cobos Merchán, Karla Maribel Ortiz Chimbo, Roberto Andrés García Viteri, Sofía Lovato Torres, Verónica Coronel PérezFuentes:scopus