Impact of social marketing strategies applied to the informal market in the city of guayaquil

Article

Abstract: Informality is a concept that was born around the 70s, a term that was established by researcher Kei

Palabras claves:

Labor market, Social marketing, STRATEGIES, Street vendors

Autores:

JORGE LUIS CHABUSA VARGAS, Mauricio Vicente Villacreses Cobo, Stephanie Marcela Delgado Estrada

Fuentes:

scopus