Brand as an identity symbol for microenterprises of the popular and solidarity economy of Ecuador

Article

Abstract: The definition of the brand, as a symbol of identity, is one of the fundamental elements for any org

Palabras claves:

Brand, branding, corporate culture, Corporate visual identity, MICROENTERPRISES

Autores:

Bladimir Jaramillo-Escobar, Jaime Torres Cabanilla, Joffre Loor Rosales, John Arias Villamar

Fuentes:

scopus