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Article(4)
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IEEE Access(1)
International Journal of Environmental Research and Public Health(1)
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Soft Computing(1)
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2020(4)
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scopus(4)
Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
ArticleAbstract: In the last decade, the advertising industry has experienced a quantum leap, powered by recent advanPalabras claves:Advertising research, Bibliometrics, COMMUNICATION, consumer behavior, emotion understanding, opinion mining, science mapping analysis, SciMAT, sentiment analysis, Vosviewer, Web of Science (WoS)Autores:Cobo M.J., Heras-Pedrosa C.D.L., Herrera-Viedma E., Jose Ignacio Pelaez, Sanchez-Nunez P.Fuentes:scopusOpinion mining and sentiment analysis in marketing communications: A science mapping analysis in web of science (1998-2018)
ArticleAbstract: Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in onlPalabras claves:Advertising, Bibliometric indicators, MARKETING, opinion mining, science mapping analysis, Scientific collaboration, sentiment analysis, Web of Science (WoS)Autores:Heras-Pedrosa C.D.L., Jose Ignacio Pelaez, Sanchez-Nunez P.Fuentes:scopusSentiment analysis and emotion understanding during the COVID-19 pandemic in Spain and its impact on digital ecosystems
ArticleAbstract: COVID-19 has changed our lives forever. The world we knew until now has been transformed and nowadayPalabras claves:CORONAVIRUS, covid-19, emotion understanding, Health communication, opinion mining, PUBLIC HEALTH, risk communication, SARS-COV-2, sentiment analysis, Social mediaAutores:Heras-Pedrosa C.D.L., Jose Ignacio Pelaez, Sanchez-Nunez P.Fuentes:scopusProducts and services valuation through unsolicited information from social media
ArticleAbstract: Technological advances and the Internet have changed the way consumers approach the market for assetPalabras claves:Decision Making, Interval data, Majority operators, opinion mining, ORIs, ORS, Preference relationsAutores:Jose Ignacio Pelaez, Martínez E.A., Vargas L.G.Fuentes:scopus