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Desarrollo e implementación de un portal web para gestión de courier bancarío
ArticleAbstract: Bancourier The company is a new market which will begin its activities in the field of banking couriPalabras claves:COURIER, COURIER BANCARIO, SERVICIO DE COURIERAutores:Angela Verdesoto Nuñez, Gustavo Galio, Jazmin Arce Recalde, Jorge Mateo VelezFuentes:rraaeMarketing mix: a determinant factor of sme failure
ArticleAbstract: Marketing mix impact on SME failure is still not clare. This study use data from 200 SME of GuayaquiPalabras claves:business failure, Business survival, Marketing mix, Marketing strategies, SMEAutores:Dayana Lozada Núñez, Jazmin Arce Recalde, Nathaly Valentina Intriago Toledo, Yaimara Peñate SantanaFuentes:scopus