Marketing mix: a determinant factor of sme failure

Article

Abstract: Marketing mix impact on SME failure is still not clare. This study use data from 200 SME of Guayaqui

Palabras claves:

business failure, Business survival, Marketing mix, Marketing strategies, SME

Autores:

Dayana Lozada Núñez, Jazmin Arce Recalde, Nathaly Valentina Intriago Toledo, Yaimara Peñate Santana

Fuentes:

scopus