Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario

Article

Abstract: Purpose: The purpose of this paper is to understand in-depth how consumers create value in their liv

Palabras claves:

Consumer behaviour, Consumer value creation, Gika Latam 2019, Latin America, mobile instant messaging, WhatsApp

Autores:

Andrés Palacio-Fierro, Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Staniewski M.W., Velín-Fárez M., Zabelina E.V.

Fuentes:

google

scopus