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Subtipo de publicación
Article(2)
Publisher
Academia Revista Latinoamericana de Administracion(1)
Technological Forecasting and Social Change(1)
Área temáticas
Arquitectura(1)
Cultura e instituciones(1)
Procesos sociales(1)
Publicidad y relaciones públicas(1)
Año de Publicación
2019(2)
Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario
ArticleAbstract: Purpose: The purpose of this paper is to understand in-depth how consumers create value in their livPalabras claves:Consumer behaviour, Consumer value creation, Gika Latam 2019, Latin America, mobile instant messaging, WhatsAppAutores:Andrés Palacio-Fierro, Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Staniewski M.W., Velín-Fárez M., Zabelina E.V.Fuentes:googlescopusRole of demographic factors, attitudes toward technology, and cultural values in the pbkp_rediction of technology-based consumer behaviors: A study in developing and emerging countries
ArticleAbstract: This study investigates the pbkp_redictors of the use of technology-based products and services in EPalabras claves:Attitude toward technology, Cultural value, demographics, developing country, Emerging economy, Technology useAutores:Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Velín-Fárez M., Zabelina E.V.Fuentes:googlescopus