Influence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism

Article

Abstract: Internal marketing involves planning, implementing, and assessing strategies focused on the internal

Palabras claves:

Co-operativism, ECUADOR, human resources management, internal marketing, Organizational commitment

Autores:

González Santa Cruz F., Hidalgo-Fernández A., María Iliana Loor Alcívar, Nelly Y. Moreira Mero

Fuentes:

scopus