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Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador
ArticleAbstract: Internal marketing involves the development of organizational strategies that promote the welfare ofPalabras claves:co-creation of value, Co-operatives, ECUADOR, internal marketing dimensions, Measuring scaleAutores:González Santa Cruz F., Hidalgo-Fernández A., María Iliana Loor Alcívar, Nelly Y. Moreira MeroFuentes:scopusInfluence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism
ArticleAbstract: Internal marketing involves planning, implementing, and assessing strategies focused on the internalPalabras claves:Co-operativism, ECUADOR, human resources management, internal marketing, Organizational commitmentAutores:González Santa Cruz F., Hidalgo-Fernández A., María Iliana Loor Alcívar, Nelly Y. Moreira MeroFuentes:scopus