Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador

Article

Abstract: Internal marketing involves the development of organizational strategies that promote the welfare of

Palabras claves:

co-creation of value, Co-operatives, ECUADOR, internal marketing dimensions, Measuring scale

Autores:

González Santa Cruz F., Hidalgo-Fernández A., María Iliana Loor Alcívar, Nelly Y. Moreira Mero

Fuentes:

scopus