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PSYCHOSENSOMETRIC STUDY (EYE TRACKER) ON THE LEVELS OF PERSUASION IN THE WOMEN'S PERFUMERY INDUSTRY
ArticleAbstract: Thanks to technological progress, communicational activities are more efficient, because before beinPalabras claves:Neuromarketing; advertising; sight, persuading, trackingAutores:Christian Oswaldo Guerra Flores, Cristian Oswaldo Guerra Flores, Danilo Fernando Fernández Vinueza, Dante Ayaviri Nina, Olga Maritza Rodríguez UlcuanjoFuentes:googlescopusProductive development policies in Chimborazo province, Ecuador
ArticleAbstract: The research is about studying the processes of productive development, seen from the opportunitiesPalabras claves:COMMUNITIES, Development plan, good living, Productive developmentAutores:Dante Ayaviri Nina, Eduardo Zurita Moreano, Martha Romero Flores, Myriam Elizabeth Murillo NaranjoFuentes:scopusThe social capital in local community development. A study in rural communities in Bolivia
ArticleAbstract: The research studies the dimensions of social capital in the context of rural communities and theirPalabras claves:Dimensions, Local development, Rural communities, social capitalAutores:Dante Ayaviri Nina, Gabith Miriam Quispe Fernández, María Eugenia Borja Lombeida, Quispe-Fernández G.M., Victor Dante Ayaviri NinaFuentes:scopus